News & Updates

Taking a look back #4

The Alamo 180 gym opened for business March 2014.

Offering a ton of services because that’s what you do when you start a small business. It’s like throwing spaghetti at the wall and seeing what sticks. We offered triathlon, running, boot camp (because it was a commonly recognized name for strength training), personal training, indoor cycling, yoga, obstacle course racing.

When the construction was complete and the equipment purchased, we looked upon our gym with pride and love. We didn’t know it then, but we were blinded by passion. It’s a miracle anyone walked in and signed up for our services.

We couldn’t afford to mat the floor. We didn’t even have a rig. Our friend let us borrow his rig for a year until we could afford to buy one (rig not pictured here). We had the minimum equipment necessary to offer a classes up to 10 people.

When we made money, we saved it, and poured it right back into our gym. It was a slow growth process, but it helped knowing a thing or two about endurance 😉 Slowly and surely, our bareboned gym grew.

For those that have been with us from the beginning, you’re our family. For those that have joined any time since the beginning, we love that you’re part of the family. And if you want to join us, come be part of the Alamo 180 family!

About our CrossFit program

There are many positive aspects to our CrossFit program but a big one we are known for is periodization. There is a period for load and a period for recovery. During a training cycle, we use progressive load principles to slowly and steadily stimulate the body to adaptation along with active recovery to avoid overtraining, injury and burnout. Simply put, each period gets incrementally challenging and it’s followed up with recovery. Challenge the body and rest the body, and repeat the process.

Periodization is the opposite of random.

For example, you wouldn’t train for a running event, of any distance, by running as hard as you can every day. You would quickly become overtrained, injured and burnt out. Hard workouts are necessary, but so too is recovery.

By designing a CrossFit program that includes recovery, we call it training smarter, not harder.

Learn more about our CrossFit program and membership levels

Learn more about our Beginner CrossFit and how to get started training smart!

Swim Series

Tired of flailing your arms and legs in an attempt to swim freestyle?

Ready to add swimming to your cross-training regimen?

Hoping to one day complete a triathlon?

Maybe you have a triathlon coming up soon and want to improve your freestyle?

Whatever your reason, whatever your goals, the time to learn is NOW!
learn more

Alamo 180 offers TWO swim series – Beginner Swim Series and Beyond Beginner Swim Series.

The Beginner Swim Series is designed for doggie paddlers, floaters, sinkers, and everything in between wanting to learn how to swim freestyle.

The Beyond Beginner Swim Series is designed for freestylers looking to go beyond the basics and improve their stroke mechanics.

Maybe you’ve tried to learn before, but only left frustrated? Read two testimonials from Swim Participants saying it finally came together after signing up for Alamo 180’s swim series:

“I’ve taken swim lessons before but left feeling like I was just flailing my arms and legs. Now, I feel like I actually know how to freestyle…Not only because each step was broken down and explained but because of the feedback after we would practice a drill. Great class and well worth the money!”

“I have taken swimming lessons with one other coach before my lessons with Coach Bree and unfortunately I just wasn’t getting it. Coach Bree has helped me advance so much. I have renewed confidence that I can achieve my goals/dreams!! Thank you Coach!! You are the BEST!!”
So many have learned to swim freestyle for the very first time! And others felt like they finally grasped the concept! 

Our approach is to decrease the overwhelm so you can learn quickly and easily. 

If learning how to swim, or learning how to swim better, is on your To Do list in 2019, then don’t delay in grabbing your spot. Spots are limited!

Beginner CrossFit

Have you ever wanted to try CrossFit?

Now is your chance!

Alamo 180’s Beginner CrossFit is designed for you to learn the ins and outs of the most common movements of CrossFit. Learn how to perform each movement safely and correctly.

If you decide to join us, you get credit for the class applied to your membership!

If you decide after the class that CrossFit isn’t for you, you walk away a smarter athlete. You can take your knowledge to the gym or any other fitness program you join. You can’t lose!

Learn more about our Beginner CrossFit here

Taking a look back / #3

Construction began. It was time to clean up the space, tear down walls, add ceiling lights, and build restrooms and showers. This quickly got expensive. It also took longer than expected.

The old adage of “take what you think it will cost and double it” proved more than true. Construction is not cheap. Nor is buying gym equipment. We were scratching our heads wondering how it would all work on our small budget.

This is where God showed up and made the budget work.

Blessing #1 was a dear friend who provided his architectural services for the loft space and bathrooms. He knew all the ins and outs of construction, city codes, etc. He was our wise mentor (and shoulder to cry on) in the great unknown.  He also got a construction company to partner with us. They needed office space and we needed construction. So a deal was made! Included in our lease was an office space next to the warehouse. The construction company fronted the cost of the construction in exchange for free office rent for two years.

Blessing #2 was a kind man that popped in during one of our open house events. A few days later he reached out to us through a private Facebook message asking if we needed a plumber and that he would be willing to offer his services free because he felt God leading him to do so. This was a miracle because we ran out of money to hire a plumber and finish out the bathrooms. He stayed late for many nights working in our studio installing all the plumbing (after he worked a full day’s shift).

Blessing #3: our athletes that showed up to help tear down walls, clean, paint, etc. Even after all these years, they still show up to help any time we have a studio improvement project.

Blessing #4: The day we bought gym equipment happened to be Black Friday. During this sale of the year, we went out to a local dealer to buy our equipment. This saved us a ton of money! The timing couldn’t have been more miraculous!

These are just a few (of many) examples of how people showed up to help us during this time. Also, if you feel led to help someone, go for it. If not for people helping us, Alamo 180 would not be in existence today. It takes a village.

Taking a look back / #2

We found the location, now we needed money for construction and equipment. We had money in savings, credit cards, and made a business plan to go ask for additional money. We were disappointed to learn that banks kept turning us down for loans. It was during the recession and banks weren’t lending for startup small businesses (even though we had been in business for three years at this point, and turning a profit, opening a location was considered a startup).

Where there is a will, there is a way! In researching options, we learned about Accion (it’s now called LiftFund). For every dollar you want in a loan, you have to match in assets. This meant our car title was in the name of LiftFund, savings, etc. But we met every dollar and could move forward! PSA: We would highly recommend their services if you are needing a small business loan. We could not have been more pleased. They helped us every step of the way, and went above and beyond to get our check ready on Thanksgiving Day so we could purchase equipment on Black Friday to take advantage of all the deals. Incredible customer service!

Signing contracts and holding the check in our hand was a scary feeling. This was the defining moment. Once we cashed it, there was no turning back.

Stay tuned as we share more inside stories and fun facts of Alamo 180!

Taking a look back / #1


Our dream was to have our own studio the day we formed Alamo 180 (back in 2011). But like most small businesses, slow and steady is the name of the game. We began our strength program by offering boot camps at local parks around San Antonio. Our first one was called Boot Camp at Pearl. This was back in 2011 before Pearl exploded. We did it on the big grass field before we were forced out due to construction. We then moved to Blue Star calling it … guess what? … Boot Camp at Blue Star. Same thing happened to us there. Construction forced us out. We moved it to Maverick Park off Broadway, but decided a third name change was not necessary and called it Alamo 180 Boot Camp. This lasted another year before we were ready for a location. Additionally, you can only offer so much in a boot camp class. It’s a limited training approach. We wanted to be able to offer more with barbells, pull up bars, and other equipment. We needed a gym! 

After a good year of looking around town for a location, we stumbled upon one on a random Craigslist search. We immediately contacted the landlord and a few days later met up with him. While this building was ugly inside and out, we felt a peace about it. It felt right. We just knew it was the one. We also knew it would be a labor of love for several years to get it where we wanted it to be. 

We took a leap of faith. In late November 2014, we signed the lease, Jeff quit working at a big box gym as an instructor and personal trainer and we went 100% into Alamo 180. No more part time Alamo 180, it was full time Alamo 180. Exciting and completely terrifying at the same time. 

Then the restorative process began. 

Stay tuned as we share more inside stories and fun facts of Alamo 180!

Studio Updates

In the recent days, we’ve been busy updating the exterior of the studio. It’s needed a paint job for a LONG time and the day has finally come!

Goodbye boring blue and hello gray! Also, we hung up new signage! It feels good to hang up a CrossFit banner!

Check out the current progress so far!

Alamo 180 is officially a CrossFit affiliate!

IRON XT is now CrossFit! Alamo 180 is officially a CrossFit affiliate!

The name of our CrossFit program is called Intelligent Design. Why the name choice? A couple of reasons. CrossFit HQ said there were too many other boxes currently using Alamo and 180 in their names. So we had to come up with something unique. After much thought, we decided on Intelligent Design. First, we are intelligently designed by our Creator, and second, our CrossFit program is intelligently designed to improve health and fitness.

Why did we CrossFit affiliate?

Honestly, we were tired of telling people that our IRON XT program was like CrossFit, and led by CrossFit certified coaches, but not CrossFit affiliated. After 5 years of essentially saying, “it’s like CrossFit, but not CrossFit…” we decided to make it CrossFit!

Additionally, we can stand alone and shout how great our IRON XT program is, or we can join the CrossFit army that is legitimately disrupting healthcare in our nation. Their proactive approach to health, rather than reactive, is what we want to be part of. Did you know that CrossFit is training doctors to become coaches? (we linked the article, so read up on all the amazing deets!)

We decided to join the CrossFit army to make a bigger impact. Collectively you can achieve so much more! It is our mission and passion to improve health and fitness and we’re ready to make a bigger impact in our own city. We love San Antonio and are excited to be part of the solution.

Coming early February 2019, we will offer a Beginner CrossFit series. The Beginner CrossFit series is two weeks long, three classes per week, six classes total. If you’re new to exercise, or new to CrossFit, learn how to do the movement patterns correctly so you can transition into our CrossFit classes with knowledge and confidence.

We can’t wait to serve you in our CrossFit box! Come by and check it out! Also, you can check out our full class schedule here

Frosty Five: 5k & 5mi Fun Run!

Join us for the SIXTH annual Frosty Five: 5k / 5mi Costume Fun Run! This event has become a FAVORITE for many!

A “no frills, just lots of fun” run/walk event. Bring your friends and family! Fur babies welcomed, too. Dress up in your favorite holiday spirit! It’s a fun way to celebrate health and fitness, as well as a chance to spread holiday cheer by donating to the non-profits we proudly support.

Admission is FREE, but we suggest bringing a donation to the non-profit we support, Street2Feet. Cash donations or new or gently used athletic apparel.

Monday: December 24 – Christmas Eve morning.
9:00 AM Run Start / 8:55 AM Event briefing.

Alamo 180 Studio.
312 Melrose Place, San Antonio, Texas 78212.

Click here to declare your attendance! 
(this lets us know how many to expect).

Tip signing up: You will need to create an account through Mindbody, then you can register for free. Computer is easier than phone. And if you’re on a work computer, it might block your ability to do so. If you’ve tried all tips to no avail, reach out to us and we will gladly assist. 

A 5k Run/Walk -or- 5 mile Run/Walk.
All distances are out and back routes through Olmos Park. Turnaround points and turns will be marked with signs on the route.

5K: www.usatf.org/routes/view.asp?rID=572972
5mi: www.usatf.org/routes/view.asp?rID=572973

No parking on Melrose street, but you can park on the surrounding streets. Lots of options. Arrive early to give yourself ample time to find parking.

*There are no finishers medals for this event. This is a free event with the purpose of getting friends and family together for a fun, healthy morning.
*Bathrooms at Alamo 180 (2) and you can even use HEB (they have lots).
*No water jugs out on the course, so please bring your own water/fuel with you. The Olmos Fire Station has water fountains so you can fuel up on the course at least twice. There will be water and Gatorade jugs at the finish.
*There are no timing chips, no leader board, no age group awards, just the satisfaction of finishing a 5k or 5 miles before the holiday festivities start.
*Furry friends are welcome to enjoy the event. Jog strollers totally welcomed!